​Lifestyles of Health and Sustainability (LOHAS) describes an estimated $290 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 13-19% percent of the adults in the U.S. are currently considered LOHAS Consumers.
Within the LOHAS sector, EVP focuses on Personal Health and Natural Lifestyles. Personal Health is a $117 billion market focusing on natural, organic products, nutritional products, integrative healthcare, dietary supplements and mind-body-spirit products. The Natural Lifestyles sector is about a $10 billion market focusing on indoor and outdoor furnishings, organic cleaning supplies, compact flourescent lights, social change philanthropy and apparel.